Peer Pressure Spending

-Emmanuel Matheka

Emmanuel Wisdom Matheka is the Student Representative Council for Finance at IUM. Find him on Instagram @ditlafela

Peer pressure plays a significant role in shaping how students spend their money on campus. Many students feel compelled to align with the lifestyles of their peers, whether it’s through fashion, gadgets, or social activities. This often leads to spending that is driven more by the need for acceptance than actual necessity. As a result, students may find themselves making impulsive financial decisions that do not reflect their true financial capacity.

Pressure to Spend

There are several situations where this pressure becomes evident. Social outings such as eating out, attending events, celebrations like birthdays, and even casual campus hangouts often come with an expectation to spend. In addition, social media has intensified this pressure by constantly showcasing lifestyles that may not be realistic for many students. This creates a cycle where students feel obligated to spend in order to “keep up.”

Resisting Peer Pressure

Resisting peer pressure begins with self-awareness and setting clear financial boundaries. Students should feel comfortable being honest about their financial limits and should not feel ashamed to say no. It also helps to suggest alternative activities that are affordable, such as campus-based events or small group gatherings. Genuine friendships are built on understanding and respect, not on financial contribution. Choosing the right circle can make a significant difference.

I would encourage students to start with simple budgeting, knowing what comes in and what goes out. Financial confidence grows from being in control and making informed decisions. It is important to prioritise needs over wants and to stay focused on personal goals rather than external pressures. Building discipline, practising consistency in saving, and educating oneself on financial matters are key steps. Ultimately, students should remember that making responsible financial choices today lays the foundation for a secure future.

Emmanuel Wisdom Matheka is the Student Representative Council for Finance at IUM. Find him on Instagram @ditlafela